In 1991, Roger Gore started experiencing frontal hair loss and being an award-winning hairdresser, he tried everything. In trying everything he noticed that most products were weak in formulation and chemical products just did nothing. He used his herbal knowledge and created an herbal rich product that could be applied everyday and would feed his hair and scalp so that it would repair itself. In 1995 he started working on his first product and started using it himself for about one year to make sure it worked. Within a year his hair not only began growing back but it grew faster and was healthier. He started letting his, family, clients and friends use the product and they expressed great satisfaction with the results. Roger's secret was not to create a product of budget restrains but using expensive healing herbs to formulate one of the most beneficial products of this time. In 1996 Roger took his life savings and then went out on faith and started working on completing a full line of herbal products.

CEO Mr. Roger Gore was voted by SalonSense magazine in the June 2004 issue as one of the top 25 power players in the African American beauty industry. Roger Gore was also just recently interviewed for the African American Archives called “History Makers” www.thehistorymakers.com . This organization selects and features the top history makers in their fields and Mr. Gore shared the spotlight with Vernon Jordan, Bill Cosby, Micheal Jackson, Ronald and Donald Bakers, Earl Graves, Tom Joyner, Eddie Levert of the O’Jay’s and more.  G’Natural is the fastest growing herbal product company in the industry.